
Audicin blog by Dr Victoria Williamson
The latest peer reviewed research into the impact of our music elements on health and wellbeing

Neuro-Prime Your Morning for Performance and Focus
Optimized performance begins long before your first rep, meeting, or mission. It starts in the first few mintutes after you open your eyes.
At that moment, your brain isn’t just “waking up”; it’s running a start-up sequence that sets the tone for your entire day.
That sequence moves through three brainwave states: theta, alpha, and beta. How you navigate these levels of consciousness determines your speed of recovery, clarity of thought, and readiness to perform.
The Audicin Wake-Up Protocol is a new precision support method designed to help your brain make that transition in the most efficient, biologically aligned way possible, giving you a calm mind, sharp focus, and balanced stress response for the day ahead.

Binaural Beats, Brain Entrainment, and the Quest for Focus
In environments where time matters, where distractions can cost you, the holy grail is sustained focus - the ability to keep attention sharp.
The 2025 paper “A parametric investigation of binaural beats for brain entrainment and enhancing sustained attention” from Nature Scientific Reports offers a fresh look at one of the most accessible tools in the neuromechanics toolbox: binaural beats (BBs), but with a twist.
Read on to find out how BBs work best !
This is not pseudoscience or a wellness fad; it’s a systematic, EEG-based study of how sound frequencies interact with neural rhythms to shape mental performance.

In Their Own Words: How Audicin Helps Athletes, Operators, and High Achievers Thrive
Peak performance isn’t just about working harder to fight stress, it’s about balancing necessary effort and load demands with recovery.
Athletes, high-pressure professionals, and those investing in long-term vitality know that small optimizations compound into big gains. That’s where Audicin comes in: a science-driven music platform designed to help you recover faster, focus deeper, and perform at your best without taking any time away from your busy day.
But don’t take our word for it! Here’s how our regular users as well as people from the worlds of sport and other high-demand communities are already using Audicin in their daily routines.

Our First Full-Length Published Study: Effective Relaxation in Just 10 Minutes
At Audicin, we believe that neurowellness tools should be more than just empty promises - they should be backed by solid research. That’s why we’re excited to share a milestone moment: the release of our first full-length published study into the effectiveness of Audicin’s immersive binaural beat audio.
This study was run by me, Chief Scientist Dr. Victoria Williamson, and my colleague Dr. Landon S.L. Peck. In total we tested 211 participants and found that just 10 minutes of listening to Audicin for the first time leads to significant relaxation. Even when you are doing a task at the same time.

Stress isn’t the enemy: the secret is recovery.
We often hear that stress is bad for you. But that’s only part of the story. Stress isn’t inherently harmful - in fact, it’s essential. Without stress, you wouldn’t be able to wake up in the morning, meet deadlines, or rise to life’s challenges. Stress activates your nervous system, sharpening focus and boosting performance when you need it most.
The challenge isn’t having stress day to day. Even if we fought to eliminate stress, how far could most of us go ? Our responsibilities are what they are, and life is the way it is. The challenge rather is when stress accumulates without enough recovery to balance it.
The secret to health and wellbeing is to intentionally ensure recovery keeps pace with load. By balancing stress load with recovery, you support nervous system regulation, unlocking performance, health, and resilience. Here’s how.

How Can Binaural Beats Boost Athletic Performance?
When it comes to squeezing extra gains out of training, great athletes look beyond the usual suspects – nutrition, recovery, strength, and mobility. One emerging tool is binaural beats an auditory illusion created by playing two slightly different frequencies in each ear, which the brain perceives as a third “beat.”
The idea is that by entraining brainwave frequencies, you can influence focus, arousal, recovery, or relaxation states in ways that support performance.
But enough theory. If you’d like to deep dive more about binaural beats then open up our Audicin science guide here. For now, here’s a practical breakdown of the multiple ways that binaural beats can help at different stages of training and competition.

The Power of Sound for Military and Veteran Care
Decades of stress, deployments, and exposure to trauma have left many service members with sleep disruption, chronic stress, and post-traumatic stress disorder (PTSD). These issues are not only personal health crises, they affect military readiness, retention, and long-term care.
Traditional approaches, from psychotherapy to pharmaceuticals, remain important. But defense leaders are increasingly exploring scalable, non-invasive, and science-based technologies that can supplement care. One promising frontier is the use of therapeutic audio interventions that regulate the autonomic nervous system - like Audicin.

Why I Don’t Use Binaural Beats from Free Online Platforms
At Audicin we have long called it the ‘Wild Wild West’ - the thousands of so-called ‘binaural beat’ tracks you can find online.
We always knew there was a huge question mark over their validity, that their safety was unproven, but a new independent academic science study has put them to the test. The results have shocked me.
It is all I can think about this morning as I write this blog. I am angry and upset. People turn to these tracks for help, and what do they get ? Deception. Pure and simple.
You need to know these numbers before making any decisions about what you listen to for your health.

Flow & Healthspan: Longevity Vitality
You may know “Flow” as another name for a state of peak performance. But did you also know it could be critical for enhancing healthy longevity?
In a previous blog , I explored flow as a pathway to enhanced focus, motivation, and deep fulfilment. But what if flow does more than elevate productivity? Research suggests an exciting possibility: flow may help extend healthspan, the slice of life we live fully functional and disease-free, not merely prolong lifespan.

Flow on Demand: Supercharge Your Focus
You know the feeling: you’re so absorbed in what you’re doing that time bends. Total immersion on the task at hand. Whether it is a mental or physical challenge, you are in the zone. You achievement skyrockets. You lose self-consciousness, worries fade away, and the task itself becomes intrinsically rewarding.
How can you easily capture this magic state to supercharge your focus when you need it most ? Read on!

Unlocking the 40 Hz Mind: Power Peak Performance
At Audicin, we’re always studying the cutting edge of neuroscience and a big spotlight right now is on 40 Hz gamma rhythms and their potential to enhance cognitive focus, mood, and brain health.
On this 3 minute read learn how 40Hz optimised audio can boost your performance whilst caring for the long term health of your brain and body.

Performing Under Pressure: How to Calm Your Mind and Control Anxiety When It Matters Most
Whether it’s competing in sport, facing an foe, delivering a high stakes job, or stepping out into the unknown, performance anxiety is one of the most common, and most misunderstood, nervous system stress responses.
In high-stakes moments, your performance doesn’t just rely on skill it relies on your state. And that state can be controlled by intentional use of the right sound tool. Find out more in this 2 minute breakdown on how to drive peak performance under pressure.

Better Sleep in Just 10 Minutes a Day with Audicin
At Audicin, we believe better sleep shouldn’t be complicated or take hours. That’s why just 10 minutes a day of using the Audicin app daily can make a real difference to your sleep experiences. Visit audicin.com/sleep to learn more.
Here are three of the latest peer‑reviewed science studies showing the power of audio treatments like Audicin to promote deeper, more restful sleep:

Your Presence Is Powerful: How Audicin Supports Co-Regulation
Your Presence Is Powerful: How Audicin Supports Co-Regulation for You and Your Child
Ever feel like your child’s meltdown pulls you into their emotional storm? You’re not alone and you’re also not powerless.
In the chaos of care giving and parenting, especially when emotions are running high, it’s easy to feel overwhelmed. But what if the most powerful influence wasn’t what you said or did, but how grounded you felt inside?
That’s where co-regulation comes in. And that’s where Audicin can help.

Longevity and Audicin
Longevity - living well for longer. It is a complex formula of genetics and environmental influences. However, evidence strongly suggests that looking after your nervous system on a regular basis using a tool like Audicin will not only add years to your life, but happier and more productive years. Here’s how.

Unlocking Calm: Binaural Beats and Nature Sounds Transform Stress Relief
Stress is universal—especially for young people balancing work demands, complex social environments, and looming future plans. A study from Yang et al. (2025) explored how binaural beat treatments across 3 frequencies (theta 6 Hz, alpha 10 Hz, and beta 25 Hz) regulate the nervous system and reduce anxiety. Find out more below about what each of these frequencies does for your wellbeing.
The study showed that young people exposed to natural sounds embedded with binaural beats for 20 minutes experienced significant reductions in heart rate and blood pressure — clear signs of relaxation. These results reinforce what we know at Audicin: binaural beats are powerful tools to calm and restore the nervous system.

Binaural Beats for ADHD
Focus is a daily challenge that’s amplified for individuals with Attention Deficit Hyperactivity Disorder (ADHD). Being neurodivergent in a neurotypical world carries increased risk of stress, anxiety and depression.
While methods like medication and therapy offer support, new research conducted at the University of Sheffield in collaboration with Audicin sheds light on a unique and non-invasive self-care tool: Inaudible Binaural Beats.

Enhancing wellbeing across cultures
Music is a universal language that connects us, transcending borders and cultural differences. It can also be a powerful treatment tool for nervous system support. Regulating the nervous system is a key way to improve wellbeing and boost productivity. However, does the effectiveness of audio treatments vary across different cultures?

How can I regulate my nervous system?
Nervous system regulation- why is it critical for your wellbeing and how does Audicin provide the best solution? This quick read reveals how you can win with Audicin; whether your goal is conquering stress, improving sleep, boosting mood, increasing tranquility, or biohacking optimal productivity and performance.

What is "burnout" and am I at risk?
What is burnout and how many of us are living in this dangerous state? Audicin teamed up with Professor Loredana Padurean (a popular Instagramer with over 16k followers) for an Instagram Live to discuss burnout with a diverse international community that Professor Padurean calls 'Smarties'.